Hermès

For Winter 2014, Studio Astolfi transformed the Hermès storefront in Lisbon into an enchanting visual theater, guided by the theme “Magical Toys.” The windows became miniature stages of joy, nostalgia, and delicate motion—inviting viewers into a world where luxury meets childhood wonder.

At the heart of the installation were handcrafted wooden figurines—ballerinas twirling mid-dance, stoic toy soldiers standing guard, and animals poised in gentle movement. These were not static objects; hidden mechanisms of gears, motors, and magnets brought them quietly to life. A rabbit jumped, a carousel turned, and tiny characters slid gracefully across the scene, all choreographed to evoke the innocence and imagination of play.

Amid these whimsical vignettes, Hermès objects took on new and playful roles. Scarves wrapped around miniature dancers like silken stage costumes, gloves lay beside toy theaters like props awaiting their cue, and porcelain teacups floated as if by magic. Each detail was crafted with precision and tenderness, showcasing the tactile artistry of Hermès in conversation with the handmade charm of old toys.

One particularly poetic moment was the inclusion of porcelain figurines—elegant women in ballroom gowns—reimagined as vintage perfume atomizers. Fitted with pastel-colored pumps and braided fabric tubes, they stood proudly in a snowy landscape, their presence both nostalgic and surreal. Elsewhere, suitcases became tiny winter houses, and pastries crocheted by hand added a cozy, unexpected softness.

Against minimal and muted backdrops, carefully placed lighting elevated every hue and texture, letting the colorful objects glow with warmth. Despite the technical complexity behind the scenes, the display felt effortless—each tableau a frozen moment of delight and imagination.

Studio Astolfi didn’t just dress the windows; they composed a living narrative. This was a story in motion, where craftsmanship, emotion, and elegance blended seamlessly. More than a seasonal display, it was an invitation to pause, smile, and remember the joy of discovery.