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Musgo Real

Art Installations

Musgo Real: Legacy Reimagined

Musgo Real is a refined men’s toiletry brand under Claus Porto, steeped in tradition yet reimagined with contemporary sensibility. In 2016, Studio Astolfi led the redesign of Musgo Real’s packaging, brand identity, and overall visual narrative.

The project balanced heritage and modernity: updating a classic masculine aesthetic with bold color edges and refined typographic rework that includes the iconic MR crown monogram. The result is a packaging system that visually communicates craftsmanship, legacy, and understated elegance. Four signature scents are distinguished by distinct hues, each signaling a different fragrance while unifying the collection’s masculine narrative.

Through design, Musgo Real emerges as a sensorial experience: a brand that looks to the past but speaks with contemporary clarity—grounded in detail, color, and narrative presence.

Client

Claus Porto/ Arch Brito

Year

2016

Location

Lisbon

Typology

Commercial

Status

Completed

Team

Joana Astolfi, Joana Subtil, Rodrigo Meireles